Fan Rebellion -- Hockey Fans Hire Super Agent Drew Rosenhaus

by Mike Boyd on Jul 1, 2009 8:25 AM EDT in Analysis Comment 3 comments

Rosenhaus Sports announced Tuesday that NFL super agent Drew Rosenhaus has been hired by the fans of the Florida Panthers to renegotiate season-ticket pricing for the 2009-2010 season. Drew Rosenhaus also posted a message on his Twitter feed. Upon reading this, my heart started racing. Do you think Drew would be willing to come to Cincinnati to discuss fans' concerns with the Bengals and Mike Brown? Would he be willing to chat live on Cincy Jungle about the prospect of representing Bengal fans? This could be our big break.

I couldn't believe that hockey fans were actually smart enough to launch the first formal, class-action fan rebellion in professional sports history. Then, I looked for more information. It turns out that hockey fans are not smarter than football fans. In fact, they may be dumber if they fall for this scam. Rosenhaus was actually retained by the Panthers as part of a marketing campaign, hence the press release and the Twitter feed. Yahoo Sports is reporting that the team reached out to Rosenhaus and the team announced that it is indeed part of the team's new "viral" marketing strategy which includes tv and radio commercials.

This sham insults the intelligence of fans everywhere but Drew Rosenhaus has done that before.

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Great Marketing

I don’t think this should be seen as insulting fans, it was a clever marketing plan and the fact you are talking about it here means it’s 100% effective. In effect, the Panthers are saying we’re going to lower our ticket prices because of the economy and we want to max out the arena.

It would be interesting to pose this for real in Cincy, to deal with Mike Brown, but how powerful is that arguement going to be if we have a winning season?

by UpStateMike on Jul 1, 2009 9:50 AM EDT reply actions 0 recs