I've been waiting to see what Brown did for the fans that bought season tickets for this upcoming year, and well, I'm unimpressed. It's a solid gesture, but I wish Brown would have tied it in to something like DirecTV Sunday Ticket.
Why Sunday Ticket? Mike Brown will pay for half of your Sunday Ticket Subscription if you buy season tickets. This makes the fans that buy Sunday Ticket feel a little less silly for paying $400 bucks for Sunday Ticket, and then buying season tickets.
A jersey doesn't get people thinking about buying tickets. It's a nice token, but that's it. Offering to pay for something like half of a Sunday Ticket subscription makes people think for a second.