CINCINNATI - DECEMBER 26: Jermaine Gresham #84 of the Cincinnati Bengals runs with the ball during the NFL game against the San Diego Chargers at Paul Brown Stadium on December 26 2010 in Cincinnati Ohio. The Bengals 34-20. (Photo by Andy Lyons/Getty Images)
The NFL released a statement on Thursday that late games during network doubleheaders will be pushed back to a 4:25 kickoff time, roughly ten minutes after the original time. So update your mobile devices with a note that the Bengals only have one game this year listed as the late game during a network's doubleheader; week 13 at San Diego. That will be pushed back 10 minutes to 4:25 PM (Eastern).
Though Cincinnati also has a week four kickoff time of 4:05 PM (Eastern) at Jacksonville, CBS doesn't have a doubleheader that weekend, therefore won't be changed. The NFL's statement, in part, reads:
The 4:25 PM ET kickoff time will reduce instances in which fans miss the end of a 1:00 PM ET game telecast because they must receive the opening kickoff of their home team’s late-afternoon game. In addition, fans not in the cities of the late doubleheader opponents will be less likely to miss the beginning of the late doubleheader game.
In researching the kickoff time shift, the NFL analyzed games from the 2009-11 seasons and found that 44 games required part of the audience to be switched to a mandatory doubleheader game kickoff. With a 4:25 PM ET kickoff time, that number that would have been reduced by 66 percent to only 15 games.
Approximately 40 games over the full 2012 season will be impacted by the 10-minute kickoff time shift – with half of those moves coming in games played in Mountain or Pacific time zones with 1:25 PM or 2:25 PM local starts.