FanPost

Bengals' ticket office finally gets it.

If you have to sell 100 steaks and 100 hot dogs, but you charge $15 for the steak and $14 for the hot dog...you ain't gonna sell many hot dogs.

You gotta lower the price of the weenies, and recoup the $ by raising the price on the steak. Now you'll sell more hot dogs, and still make your $.

This is basic economics. Supply and Demand. The model that every NFL team (heck, every pro sports team) has used – except Mike Brown. At least until recently, when the Bengals’ front office finally realized that had to adapt to the law of Supply & Demand if they wanted to sell out games.

This is a very simple business principle that I've been harping on it for years as a reason why they aren't selling out. Fortunately, the Bengals front office is FINALLY grasping this very simple concept - not all tickets are created equal.

You put your most 'in demand' tickets at a premium price, and you put your worst 'cheap seats' at a price quite a step down from the premium seats.

For years the Bengals had the NFL's smallest gap between 'premium seats' and 'cheap seats' in the NFL. As a result, they weren't selling out, because they couldn't sell their 'cheap seats, because few people were willing to pay $70 for the worst seat, when the best seat was only a few bucks more.

The Bengals are finally learning this concept of spreading the prices between the best seats and worst seats, so that you price the worst seats at a point where they sell, and you price the best seats at a point where they still sell and make up what you lost on the cheap seats.

The Bengals’ tickets are now priced from $40~$85 in something that actually resembles a pricing strategy.

Bengals ticket prices for 2013

On a side note, I love how they call their story "Bengals have more reduced..."
Can't be any more confusing to claim to have "more" and yet have "reduced" at the same time.
The wordsmithing sages were likely performing the facepalm upon reading Hobson's title.


It’s so exciting. First scouts, now this. What next, an indoor training facility and a GM?

This is a FanPost and does not necessarily reflect the views of Cincy Jungle's writers or editors. It does reflect the views of this particular fan though, which is as important as the views of Cincy Jungle's writers or editors.

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