NFL coaches, players, and executives will help members of their community to PLAY 60 today during the 16th annual NFL-United Way Hometown Huddle league-wide day of service. Teams will build fitness zones and playgrounds, host youth football clinics and help kids get active for 60 minutes a day as part of NFL PLAY 60, the league’s youth health and wellness campaign.
Now in its 41st year, the NFL-United Way partnership connects NFL PLAY 60 with United Way’s goal to get more young people healthy and active. United Way, which works in 1,200 communities across America, is creating healthier communities by increasing access to nutritious foods for families and increasing opportunities for physical exercise and play.
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations. PLAY 60 also is implemented locally, as part of the NFL's in-school, after-school and team-based programs. All 32 clubs activate PLAY 60 locally, with thousands of NFL PLAY 60 events held annually.
"We are proud to join United Way to celebrate youth health and wellness by giving back to the community and making sure all kids have the chance to ‘PLAY 60,’" said Vice President of Social Responsibility Anna Isaacson. "Through NFL PLAY 60 and our work with United Way, we will continue to provide our youngest fans with safe places to exercise and empower students to maintain healthier lifestyles."
The Bengals are bringing the Hometown Huddle project to Covington, Ky. by helping the Boys & Girls Club expand their facility and outdoor space for their members and the community. The Bengals will help construct a new play structure, install a walking path and connect an ADA accessible ramp. They will construct new soccer goals, improve the field surface and beautify the space around the field.