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Bengals continue dominating media market in Cincinnati

The Cincinnati Bengals dominate the media market with relative ease. According to a Nielsen Scarborough survey, they have a 70 percent share -- which is eighth-best in the NFL.

Andrew Weber-USA TODAY Sports

Hey Bengals fans. You're awesome. Yes, you. And you. Oh, and you too.

That's what a recent Nielsen Scarborough survey said. Per the Kansas City Star:

Nielsen Scarborough ranked each of the NFL markets by the percentage of adults who have watched, attended or listened to the NFL team(s) in that market in the past year.

Per the survey, the Bengals commanded a 70 percent share in the Cincinnati region during Bengals games. There were only seven NFL teams with a higher percentage.

The Bengals literally dominate the media landscape in Cincinnati during games. In each of the last 151 ratings weeks in which the Bengals played, they are the top-rated show in the city. The streak began on Dec. 5, 2004 during the Bengals win over Baltimore and hit 151 with Week 15's game at Cleveland, when a 33.8 rating easily topped the charts for the week of Dec. 8-14. Per the team:

As ratings weeks run Monday-through-Sunday, there was no Bengals game during the week of Dec. 15-21. There were two Bengals games this past week (Dec. 22-28), due to Cincinnati playing Monday night vs. Denver and Dec. 28 at Pittsburgh. When Cincinnati rankings for the week are available, it is near-certain those two games will rank 1-2 for the week, as both games drew ratings in the high 30s, numbers no non-Bengals programs have approached in recent years. When that becomes official, the streak will move to 152.

The high rating of Bengals games has occurred despite the fact most games are played in the afternoon, when overall TV viewership is not as high as it is during the evening. The highest local Bengals rating during the streak has been 45.5 for a home playoff game vs. Pittsburgh on Jan. 8, 2006.The rating number indicates the percentage of market households tuned to the game — including those not watching TV at the time.

A perspective: