The Cincinnati Bengals are among 15 NFL teams that have partnered with Fanduel, the leading one-day fantasy sports company.
FanDuel will receive both dynamic and static in-stadium signage, online media, hospitality and other branding initiatives throughout the year. The NFL is looking to find ways to engage its fanbase in hopes of better accommodating them if they travel to NFL stadiums to watch their favorite teams play.
"It increases the engagement of our fans in the game," said Mitch Gershman, the Redskins' chief marketing officer. "We also know the (daily fantasy) players skew a little younger. We are broadening the fan base to have interest in NFL football."
There are some limitations to the deals, per USA Today:
For example, the league has placed restrictions on these deals that are similar to the league's rules for team advertising deals with casinos. NFL team logos won't be allowed in FanDuel advertisements or on the FanDuel website. The company also won't be allowed to be identified as an official NFL or team sponsor, unlike Bud Light, whose beer cans have featured NFL team logos.
In addition to the Bengals, the other team involved in the new FanDuel deals are the Buffalo Bills, Cleveland Browns, Tampa Bay Buccaneers, San Diego Chargers, Indianapolis Colts, Philadelphia Eagles, Jacksonville Jaguars, New York Jets, Detroit Lions, Green Bay Packers, St. Louis Rams, Baltimore Ravens, Houston Texans and Washington. A deal with the Chicago Bears also is expected soon, giving FanDuel 16 NFL team contracts.