When you’re a bitter NFL fan whose favorite team isn’t playing in the Super Bowl, one of the best parts of Super Bowl Sunday is the commercials. Every other day of the year, commercials are pretty terrible. But, on Super Bowl Sunday, the commercials are usually worth watching, and that’s because companies around the globe pay the big bucks to land a coveted sponsorship spot during the biggest American sporting event of the year.
According to The New York Times, the average cost of a 30-second ad for the Super Bowl is $5 million this year. That’s an increase from about $4.8 million for 30 seconds last year. When a company is paying that much money for such little time on your television, you know they’re going to do everything they can to make an impact.
There will be many celebrity appearances including Patriots quarterback Tom Brady in an Intel ad, Jon Lovitz in an Avocados From Mexico ad, Adam Driver in what’s expected to be a live Snickers commercial and Joe Montana in a Hyundai ad.
Here’s a look at some of the commercials that have been pre-released ahead of Sunday’s game, as well as sneak peek trailers for commercials that will debut during the game.
Screw you and your Super Bowl championship, Joe Montana.