The NFL offseason is a time for players to pursue other interests outside of football. During the season, players focus on their team, their conditioning, the playbook, opponents, and everything else that’s required to be the best player possible. Players still make an effort to stay in shape during the offseason, but they have much more time to have fun, pursue hobbies, spend time with family, and do everything they can’t during the season.
For Bengals tight end Tyler Eifert, part of his offseason has been dedicated to starting a company with his uncle called, YUDU. It’s a pursuit that seems to be, as Eifert explains on the company’s website, a passion project:
For as long as I can remember, my family has been spending summers at the lake in Northern Indiana. Grandparents, aunts and uncles, cousins, and friends just next door to one another along our shoreline. Playing all day with cousins and friends, without a worry in the world, all summer, every summer. As an adult, there's less tubing and turtle catching now, and plenty more bonfires and booze cruises. The lake makes me realize time doesn't stand still, but the moments I share with people I care about, and the stories we take with us, are memories that will last forever. It's those memories that remind me what it was like as a child to feel the excitement of adventure without worries or distractions. Those are the moments I live for.
Summer after summer, my Uncle Tim and I have had conversations about what we would like to see in a brand. What we could do to capture that feeling of living for the moment, and eating up life, one adventure after the next. It's our hope to bring everyone who shares that same spirit along for the journey.
The new brand and clothing line officially launched its Twitter account back in March and seems to be going strong. With 13 products currently available on the website, Eifert’s offseason pursuit seems to be a worthwhile endeavor.
“Life is full of great moments,” the brand explains as its vision. “Dream them. Pursue them. Live them. Share them. Cherish them. YUDU is all about passion, doing what you love, with those you love. There is a moment out there that is all yours- in whatever 'YUDU'... go get it- it is yours for the taking.”
Hats and shirts are currently available on the YUDU website for purchase and range from $20 to $30.