Everyone knows Cincinnati Bengals fans aren’t afraid to unapologetically show their stripes so, this year, Pepsi and fan-favorite Defensive End, Sam Hubbard, are teaming up to challenge fans to not only show their stripes, but earn them too with the “Who-Dey Fan-Dorsement Deal.”
To help do this, today, Pepsi dropped a digital short featuring Sam at a press conference calling on fans to prove their passion for a chance to be “signed” to the “Who-Dey Fan-Dorsement Deal.” The content kicks off a consumer sweepstakes where fans will have a chance to compete in weekly Bengals-inspired “Who-Dey” digital challenges, in an attempt to win special merch and the ultimate Bengals Fan Endorsement deal. Six semi-finalists will be chosen to compete in one final challenge to name the ultimate grand prize Fan-Dorsement winner. The winner, announced at the final home game of the 2020 season, will win a photoshoot, their very own billboard in Cincy, team gear, 2021 season tickets and a fridge full of Pepsi, of course.
“I have so much love for my team and our incredible fans,” says Hubbard “Even though this year is going to be different, and fans have to support us from home, I’m excited to help Pepsi give them a voice and can’t wait to see how they jump into this challenge and show their stripes loud and proud like they do every game.”
To help spread the word, the OBI guys here at Cincy Jungle caught up with Hubbard and gauged his thoughts on how he’s feeling in year two of Lou Anarumo’s defense and being surrounded by plenty of new faces on his side of the ball. You can catch the full interview at the bottom of the page.
Pepsi is thrilled to partner with the Bengals and help fan’s enjoy the ultimate game day experience. For a chance to join the fun and take part in the challenges, fans should head to Pepsi’s official Bengals fan-portal MadeForBengalsWatching.com. The fan-portal, which is part of Pepsi’s larger “Made for Football Watching” campaign spotlighting and celebrating the “elite” football watchers around the country, will hold the contest, downloadable content such as custom Zoom backgrounds and local Cincinnati and Bengal’s specific food and beverage recipes to enjoy this season! Fans can also look out for Bengals co-branded “Who Dey” 12-pack cases of Pepsi, Pepsi Zero Sugar and Diet Pepsi cans.