NFL announces multi-year partnership extension with Twitter

Some big news in the NFL media world will be nothing but a positive for fans wanting more content of their favorite teams.

On Thursday, Adam Schefter reported that the NFL and Twitter have announced a multi-year partnership that will include expanded engagement. This new partnership will produce exclusive content on Twitter Spaces.

So what is Twitter Spaces?

“Spaces is a new way to have live audio conversations on Twitter. We’ve been testing and building this in the open with @TwitterSpaces and your feedback so we get it right.”

According to the NFL, the new partnership will engage fans each week of the season through.

· New Highlight Offerings: “Curated videos featuring recaps of the best touchdowns, highlights and Tweets each week of the season with first-of-its-kind opportunities for brands.”

· Expanded NFL Twitter Votes: “Fans will be invited to vote each week on the hottest topics and takes burning through the NFL Twittersphere in an expanded set of Twitter Polls.”

· Providing Fans the Best Moments from Every Game: “The NFL and its Clubs will bring the best moments from every game to the #NFLTwitter community through highlights, and on-field coverage and Twitter Moments.”

This is an interesting partnership that I believe will bring fans more content from their favorite teams and throughout the entire league.