Clearly the Bills game-plan is to apply their dominant running game against the Bengals; an ideal game-plan for an aggressive defense that's been playing on their heals with 74 yards rushing allowed in the first quarter.
The Bills had first down from the Bengals two-yard line. Fred Jackson ran three times, only picking up one yard setting up a fourth and goal from the one-yard line.
The Bills decide to go for it. Thad Lewis fakes the handoff and begins rolling out towards the front right-pylon where James Harrison wrapped the quarterback's legs one-yard shy of the original line of scrimmage. Turnover on downs. The Bills 16-play drive that gained 75 yards ends with no points.